Current:Home > FinanceAI might take your next Taco Bell drive-thru order as artificial intelligence expands -ProfitClass
AI might take your next Taco Bell drive-thru order as artificial intelligence expands
View
Date:2025-04-13 23:10:43
The next time you pull up to a Taco Bell for a Mexican pizza or a Crunchwrap Supreme, there's a good chance that a computer – not a person – will be taking your order.
Taco Bell's parent company Yum! Brands announced Wednesday that it plans to expand its use of artificial intelligence voice technology to hundreds more drive-thru locations in the U.S. by the end of the year.
The fast-food chain has already been experimenting with AI at more than 100 locations in 13 states, and Yum! Brands said it's found that the technology frees up staff for other tasks and also improves order accuracy.
“Tapping into AI gives us the ability to ease team members’ workloads, freeing them to focus on front-of-house hospitality," Dane Mathews, Taco Bell chief digital and technology officer, said in a statement. "It also enables us to unlock new and meaningful ways to engage with our customers.”
Here's what to know about the AI voice technology, and what other fast-food chains have also tried it.
Amazon sales:When Amazon sells dangerous items, it's responsible for recalling them, feds rule
AI voice tech could take your Taco Bell drive-thru order
If your local Taco Bell is one of the locations targeted for the AI upgrade, you may soon notice you have a different experience when you order at the drive-thru.
Rather than a human employee taking your order, you may find yourself instead talking to a computer.
But are customers who struggle to correctly pronounce some of the items on Taco Bell's menu destined to receive the wrong food?
Apparently not, according to Yum!’s chief innovation officer Lawrence Kim. Kim told CNN that the AI model has been trained to understand various accents and pronunciations from customers – even if they pronounce quesadilla like “kay-suh-DILL-uh."
Kim also told CNN that the AI ordering technology, which should one day be implemented globally, would not replace human jobs.
McDonald's, Wendy's, more have tested AI drive-thrus
Plenty of other fast-food chains have similarly gotten into the artificial intelligence game as a way to ease the workload on their employees and alleviate lengthy drive-thru lines.
Wendy's similarly introduced AI voice technology as part of a pilot program that began in June 2023, as has Carl's Jr. and Hardee's.
But the technology hasn't been always worked seamlessly.
At McDonald's, customers have took to social media to share videos of the mishaps they encountered, including an order of nine sweet teas for one woman, and a seemingly endless order of chicken nuggets for another, despite her protests to stop.
In June, McDonald's announced that the chain would stop using artificial intelligence to take drive-thru orders by the end of July after struggling to integrate the technology. However, reports indicated that the franchise aims to have a better plan to implement voice order technology by the end of the year.
Eric Lagatta covers breaking and trending news for USA TODAY. Reach him at elagatta@gannett.com
veryGood! (59695)
Related
- Will the 'Yellowstone' finale be the last episode? What we know about Season 6, spinoffs
- U.S. citizen and Army veteran Nicholas Maimer killed in Ukraine
- At-home DNA test kits can tell you many things. Race shouldn't be one of them
- University of Louisiana-Lafayette waterski champ Michael Arthur Micky Gellar dies at 18
- Krispy Kreme offers a free dozen Grinch green doughnuts: When to get the deal
- Renewable energy is here. But how do we store it for the future?
- Andrew Lloyd Webber's Son Nick Dead at 43 After Cancer Battle
- Search for Madeleine McCann will resume in coming days, say Portuguese police
- 'Survivor' 47 finale, part one recap: 2 players were sent home. Who's left in the game?
- Biden endorses plan to train Ukrainians on F-16 fighter jets
Ranking
- Bet365 ordered to refund $519K to customers who it paid less than they were entitled on sports bets
- San Antonio Spurs win NBA draft lottery and opportunity to select Victor Wembanyama
- Outdoor Home Decor & Furniture to Make Your Backyard, Balcony or Patio Feel Like a Great Escape
- What is AI and how will it change our lives? NPR Explains.
- Video shows dog chewing cellphone battery pack, igniting fire in Oklahoma home
- U.S. deported 11,000 migrants in the week after Title 42 ended
- Search for Madeleine McCann will resume in coming days, say Portuguese police
- See Jeremy Renner Walk on Anti-Gravity Treadmill Amid Recovery From Snowplow Accident
Recommendation
DoorDash steps up driver ID checks after traffic safety complaints
Olivia Wilde Slams Leaked Custody Papers in Jason Sudeikis Case
These John Wick Franchise Secrets Are Quite Continental
Blac Chyna Reveals She Was Baptized Amid New Chapter
Megan Fox's ex Brian Austin Green tells Machine Gun Kelly to 'grow up'
Hailey Bieber Thanks Selena Gomez for Defending Her Amid “Very Hard” Time
See Jeremy Renner Walk on Anti-Gravity Treadmill Amid Recovery From Snowplow Accident
Temporary ceasefire reached in Sudan fighting, U.S. says