Current:Home > Markets'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back -ProfitClass
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
View
Date:2025-04-16 19:00:22
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (81811)
Related
- Kehlani Responds to Hurtful Accusation She’s in a Cult
- Massachusetts turns recreational plex into shelter for homeless families, including migrants
- Massachusetts turns recreational plex into shelter for homeless families, including migrants
- South Dakota man charged in 2013 death of girlfriend takes plea offer, avoiding murder charge
- Chief beer officer for Yard House: A side gig that comes with a daily swig.
- Norfolk Southern to let workers use anonymous federal safety hotline one year after derailment
- How the Samsung Freestyle Projector Turned My Room Into the Movie Theater Haven of My Dreams
- More Americans apply for unemployment benefits but layoffs still historically low
- Everything Simone Biles did at the Paris Olympics was amplified. She thrived in the spotlight
- House passes sweeping, bipartisan bill with expanded child tax credit and business tax breaks
Ranking
- Olympic disqualification of gold medal hopeful exposes 'dark side' of women's wrestling
- Hinton Battle, who played Scarecrow in Broadway's 'The Wiz,' dies at 67 after long illness
- North Carolina redistricting lawsuit tries `fair` election claim to overturn GOP lines
- Mississippi eyes quicker Medicaid coverage in pregnancy to try to reduce deaths of moms and babies
- Costco membership growth 'robust,' even amid fee increase: What to know about earnings release
- Iowa vs. Northwestern women's basketball: Caitlin Clark becomes No. 2 on scoring list
- Mississippi eyes quicker Medicaid coverage in pregnancy to try to reduce deaths of moms and babies
- New Mexico police won’t be charged in fatal shooting of a homeowner after going to the wrong house
Recommendation
Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
Hinton Battle, who played Scarecrow in Broadway's 'The Wiz,' dies at 67 after long illness
Alec Baldwin pleads not guilty to involuntary manslaughter in fatal film set shooting
When cybercrime leaves the web: FBI warns that scammers could come right to your door
'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
Starbucks adds romance to the menu: See the 2 new drinks available for Valentine's Day
Wheel of Fortune Fans Are Spinning Over $40,000 Prize Ruling in Final Puzzle
Alec Baldwin pleads not guilty to involuntary manslaughter in 'Rust' shooting case